The digitization has amongst many things enabled a transparency we’ve never seen before. Over-promise and under-deliver experiences surfaces quickly and massively, like the #dieselgate. Assessing performance and enabling research of authentic customer experiences is easier than ever, thru tools like TripAdvisor. Over-promise has been and still is a part of our commercial culture and something that we are used to. But that won’t work anymore. To reliably keep your promises, will be key to any business that envision sustained success. Sustainability must have a 360 perspective and start with fundamentals, like keeping promises to customers, employees and other important stakeholders. Our intention with the concept, Corporate Reliability is to increase the over-all reliability in the European business culture, by closing the gap between promises and performance. The mission is to make reliability an authentic success factor for all our clients.